Marketing Specialist

Job Description

Reporting to the Marketing Manager, the Marketing Specialist supports the development, execution, and optimization of marketing initiatives across Extendicare’s lines of business, including Extendicare (LTC), ParaMed, and SGP Purchasing Network. This position is based at Extendicare Head Office in Markham, Ontario, with a hybrid work model and occasional travel.

The successful candidate will bring critical thinking, attention to detail, and a strong drive to learn while supporting our culture of care across Canada.

This position will be based at our Head Office in Markham, Ontario. Extendicare offers a hybrid working environment.

Key responsibilities include:

• Own Brand Central coordination, name badge shop requests, swag shop orders, and shared marketing inbox management.

• Own SGP Purchasing Network marketing execution, including enewsletters, collateral, reporting, trade shows.

• Coordinate talent acquisition and redevelopment marketing initiatives, including collateral, event material, and signage.

• Execute content updates across ParaMed and SGP Purchasing Network websites.

• Analyze website analytics dashboards and performance reports.

• Plan, coordinate, and deliver marketing collateral, trade show materials, and event assets.

• Coordinate vendors for production of signage, print materials, and promotional assets.

• Support internal and external events, conferences, sponsorships, and national initiatives.

• Collaborate with Public Affairs, internal business partners, designers, and agencies to ensure consistent, on-brand execution.

What we’re looking for:

• Post-secondary education in marketing and/or communications

• 3–4 years of experience in a marketing communications role.

• Experience with website content management, SEO execution, and analytics reporting.

• Strong understanding of paid Google and Meta advertising campaigns, including Google Analytics.

• Coordinate print and out‑of‑home advertising campaigns, including collaborating with vendors on execution timelines, specifications, and copywriting requirements.

• Experience with Adobe Creative Suite, WordPress and email marketing platforms.

• Strong organizational, analytical, and project management skills.

• Clear written and verbal communication skills.

• Proficiency in Microsoft Word, Excel, and PowerPoint.

• Ability to manage cross-functional tasks and priorities.

• Flexibility to attend events or visit homes.

• Access to a vehicle and valid driver’s license.

• Written and spoken French proficiency considered an asset.

What Extendicare has to offer:

At Extendicare, we believe that working as a team creates an environment that allows us to reach our potential. We value each employee, encourage equal opportunity for growth and recognize achievement. As a valued member of our team, you can expect:

• Continuous mentorship, support for life-long learning and growth opportunities

• Opportunities for advancement and career growth within the organization

• A rewarding and meaningful work experience where you can enrich your life and the lives of others through your work.

• Employee Family Assistance Program.

• Robust benefits package

Extendicare is a leading provider of care and services for seniors across Canada, operating under the Extendicare, ParaMed, Extendicare Assist, and SGP Purchasing Network brands. We are committed to delivering quality care to meet the needs of a growing seniors’ population, inspired by our mission to provide people with the care they need, wherever they call home. We operate a network of long-term care homes (both owned and under management contracts), deliver over 11 million hours of home health care services annually, and provide group purchasing services to third parties representing approximately 150,000 beds across Canada. Extendicare proudly employs nearly 30,000 qualified, highly trained and dedicated team members who are passionate about providing high-quality care and services to help people live better.

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Time Type

Full time

Compensation Details

Compensation will be discussed during the recruiting process.

At Extendicare, we’ve spent more than 50 years dedicated to enhancing quality of life for the people we serve across Canada. When you join Extendicare, you become part of a compassionate, mission-driven team committed to supporting care delivery in homes and communities nationwide. Our corporate roles play a vital part in enabling front-line teams to provide exceptional experiences for clients and families. Together, we foster a culture of collaboration, innovation, and accountability—creating solutions that strengthen our services and improve lives every day.​

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We are committed to providing competitive compensation that reflects the value of this role and the unique qualifications each candidate brings. This opportunity is a replacement for an existing role and to support transparency, a hiring range may be included with this posting. However, final salary offers are based on a variety of factors such as your skills, experience, education, and alignment with the responsibilities of this position.

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Base salary is one component of our broader total rewards package. We offer a comprehensive suite of benefits designed to support your health, financial well-being, and long-term career growth. Your recruiter can provide more details about our total rewards offerings during the hiring process.​

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We may use artificial intelligence (AI) tools to support certain stages of the recruitment process, such as reviewing applications, analyzing resumes, or assessing candidate responses. These tools assist our recruitment team but do not replace human judgment — every application is reviewed by a member of our team to ensure thoughtful and equitable consideration. If you would like more information about how your data is processed, please contact us.​

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Extendicare is committed to fostering an accessible, inclusive, and equitable hiring process. We gladly accommodate the needs of applicants throughout all stages of recruitment and selection upon request.​